Leveraging 15 years of experience, I blend creativity, strategic thinking, and business acumen to optimize digital marketing, driving growth and maximizing impact.
Swedish / Swiss work permit B
Areas of expertise
Business
Actively research and identify potential business opportunities, partnerships, and collaborations that align with the client’s goals. Business development skills to establish and nurture relationships with key stakeholders, clients, and industry influencers to expand reach and drive growth.
Digital
Led the production of award-winning digital projects for global premium brands. From websites, e-commerce, advertising, social media, and content planning and production. Managing the strategy, concept, UX, design, technical development, and analytics. Currently working on digital transformation projects.
Creativity
20 years of experience linking creative minds to entrepreneurship and business. Creative skills to develop visually captivating marketing campaigns that enhance brand messaging. Marked by exceptional collaborations with industry titans such as Bulgari, Wallpaper*, and Aesop.
About me
"Strive not to be a success but rather to be of value"
I am an Argentine Swede that has lived in six countries. I started my career at Wallpaper* Magazine in London, as content and design has always been my passion. Immersed since the start of my career in the media industry, I realised the key role of visuals and content. Early on, I witnessed the transformative power of digital media, which led me in 2009 to complete a Post-graduate program in Digital Media at the progressive university in Stockholm called Hyper Island. Working over the past 10 years at digital agencies in London, Amsterdam, and Geneva.
I am a creative problem solver, delivering complex projects involving many stakeholders. I bring to the table my strong interpersonal skills, versatility, industry experience and creative ethos.
Career
Digital Consultant, Fundraising & Partnerships - UNICEF, Geneva (Jan 2023 - Present)
Digital & Content Director - Stojan & Voumard, Geneva (Feb 2016 - Oct 2022)
Digital Marketing Manager - IMD Business School, Geneva (Jan 2015 - Jan 2016)
Senior Digital Consultant (freelance) - BBH Agency, London (May - Nov 2014)
Head of Digital Production - Cartelle Studio, Amsterdam (Jan 2012 - Dec 2013)
Digital Producer (freelance) - Random Studio, Amsterdam (Jul - Dec 2011)
Artist Producer & PR Manager Lucy McRae Studio, Amsterdam (Dec 2010 - Dec 2011)
Influencer Marketing Consultant (freelance) - BLM Red Agency, London (Feb - June 2010)
Advertising Executive - Wallpaper* Magazine, London (Nov 2005 - May 2009)
Global platforms & e-commerce
Led the production of award-winning digital brand and e-commerce platforms. From strategy, design, and technical development (html5, webgl, 3D canvas), localisation, testing to post-launch optimisation.
Digital Content
Strategy and production of content campaigns, collaborating with luxury powerhouses like Rolex, Bulgari, Chopard, and Wallpaper*. Ranging from films, photography, and CGI productions.
Creative & Art Production
Artist manager, creative producer, and business advisor. I have produced music videos, film & print campaigns, custom design pieces for Lady Gaga, and innovation projects such as swallowable perfume.
PR & influencer consultant
Led Timberland’s influencer program for their ‘Earthkeeper’ collection, in Spain. I recruited more influential bloggers than any other EMEA market. Additionally, succeed in making Timberland the official sponsor of the Spanish Sailing Olympic team leading up to the London 2012 Olympics.
Degrees
Post-graduate in Digital Media, at Hyper Island (Stockholm)
2009 – 2010
A 1 year program focusing on creativity, strategy and production within digital and interactive media. The program has a high reputation among world leading agencies and it engages design, management and technology, built around real projects. The Hyper Island way is rooted on the importance of the process and understanding of group dynamics and self-leadership. Hyper Island = Digital Harvard. “Rob Schwartz, Chief Creative Officer, TBWA L.A.”.
Degree in International Business Management (Dublin & Madrid)
2001 – 2005
Business Administration and Management, with an International Specialization (E-4), requires studying for two academic school years in the same foreign institution, as well as carrying out internships in each of the countries. Four years of studies, two of which are spent abroad (at Dublin City University) and two last years at ICADE in Madrid. I graduated with a double degree in Business, majored in Marketing and had one year of work experience in Scandinavia and Madrid.
Website Awards
Programs & IT
Basecamp, Jira, Google Analytics, CMS
Languages
English, Spanish, Swedish and learning French
References
Simply put, Emma is awesome. She had to deal with the difficult task of managing the production of the new global agency website as soon as she joined BBH and she took it all in her stride remaining calm and professional at the most stressful of times. She's more than capable of running multiple, complex projects successfully. What's more impressive than her capability as a Senior Digital Producer is that it's a genuine pleasure to work with her. A rare person indeed and a fantastic team player. She comes highly recommended.
— Simon Parmeggiani, Art Director at BBH London, 2014
This girl has all the accolades you expect to see on any top stereotypical CV: Passionate, Hard Working, Dedicated, Ruthless, Reliable, Energetic, Spontaneous, Quiet Achiever, Problem Solver, and Thoughtful. The only difference is we are not a stereotypical brand. We work instinctively and Emma harnesses our primal way of working with professionalism.
— Lucy McRae, Artist, Amsterdam 2009
Emma has been a remarkable influence and contributor to the Wallpaper* success story in the past three years, where she has consistently demonstrated that she is profoundly dedicated and responsible. As an advertising executive, Emma developed and implemented excellent ideas for our magazine and website, demonstrating outstanding leadership, creativity, and organizational skills. I constantly received excellent feedback from other members too. It’s her personality that makes her a pleasure to work with.
— Tony Chambers, Editor-in-chief, Wallpaper* London 2009
My Passions
Female empowerment, clean beauty and sustainable business.
I am also an Executive Producer for Chicas Poderosas
As part of my passion to enable and empower women, I work for Chicas Poderosas, an NGO that specializes in training and empowering women in media in Latin America, through workshops in journalism, digital skills, and entrepreneurship, by bridging leaders from news and media organizations in over 17 countries in Latam. I am in charge of developing key marketing content and currently redesigning their website.
The revolution of independent journalism led by women in Latin America #ChicasPoderosas